Industry Research
We Audited 100+ Personal Injury
Law Firm Websites
Here's what we found, and why most are losing cases to competitors with better websites.
The Grades Are In
We scored each site on speed, mobile experience, AI visibility, and trust signals.
95% of PI law firm websites scored a C or lower
Zero firms scored an A. Not one.
The 6 Biggest Problems We Found
These issues are costing law firms real cases, and most don't even know it.
Not mobile-friendly
Most law firm websites break on phones. That's exactly where accident victims are searching from. The hospital, the roadside, the passenger seat.
Invisible to AI search
When someone asks ChatGPT or Google AI for a personal injury lawyer, these firms don't show up. Their websites aren't structured for AI to read.
Load too slowly
Over 3 seconds to load on mobile. Studies show 40% of visitors leave if a site takes more than 3 seconds. Every second costs you cases.
Case results are hidden
Potential clients want proof you win. But these firms bury their case results or don't show them at all. That's the fastest trust signal you have.
Missing trust signals
No bar association badges, no award logos, no SuperLawyers badge. Visitors can't quickly tell if the attorney is credible.
No free consultation CTA
"Free consultation" is the #1 thing accident victims look for. These sites don't mention it anywhere on the homepage.
What a Grade-A Site Looks Like
The gap between the best and worst PI websites is massive. Here's what separates them.
How Does Your Website Score?
Run your free 36-point website audit in 30 seconds. No email required.
95% of the firms we audited had no idea their website was costing them cases.